Cash Cow in the BCG Matrix

cash cow A cash cow is a business unit that generates a steady flow of profits and has a high market share in a mature market These cash cows require less investment

When you start a new business, you hope it will be a cash cow, or a venture that's so successful that it makes a steady stream of money  cash 123 Cash cows don't need the same level of support as before This is due to less competitive pressures with a low growth market and they usually enjoy a dominant