BCG Matrix explained including an example

BCG Matrix เครื่องมือวิเคราะห์ผลิตภัณฑ์ ที่นักการตลาดหน้าใหม่ควรรู้ bcg matrix The growth–share matrix is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, bcg model 10 Examples of BCG Matrix · 01 BCG Matrix of Coca-Cola · 02 BCG Matrix of Samsung · 03 BCG Matrix of L'Oréal · 04 BCG Matrix of PepsiCo

bcg matrix Even if you had never heard of the BCG matrix before, you have probably heard of the term 'cash cows' This quadrant represents a low growth