The Agency Guide to Marketing Attribution Models

Mobile attribution is the science of matching two data points, such as attributing ad spend to user engagement or installs based on certain variables

Attribution theory, which was developed by Bernard Weiner in the 1970s and subsequently updated, suggests that an individual's willingness to engage in

attribution What is attribution? · Attribution refers to the practice of determining the role that any given channel plays in informing and influencing the customer journey

attribution Mobile attribution is the science of matching two data points, such as attributing ad spend to user engagement or installs based on certain variables